If you are an online publisher or if you dream of making a career in the world of online publishing, then you are probably familiar with the term SEO (Search Engine Optimization). You may have heard this term somewhere, even if you are not very familiar with it. If you haven’t heard, no problem. Today I will try to give an idea in very few words of what is SEO and why SEO is needed in online publishing. Let’s know.
What is SEO (Search Engine Optimization)?
You may already know that SEO is the short form of Search Engine Optimization. But what is SEO in simple terms? SEO (Search Engine Optimization) is used to bring your targeted visitors to your website or your potential customers to your business website. We all know that search engines are one of the sources of visitors to any website on the internet. Most users search by typing some keyword in Google or any other search engine and visit a website from the search results that come up for that keyword. When you search by typing a keyword in Google, it is natural that the higher the link of a website in the search result, the more you want to visit that website.
Similarly, if you want to get more visitors to your website, you should also try to make sure that your website name and links come before other websites when someone searches for the keywords you work with. How do you ensure that your website ranks first in search results? The answer is SEO. Search engine optimization is the process of bringing a website to the top of the search results of the search engine.
How many types of SEO?
Generally, SEO can be divided into two ways. One is On-Page SEO and the other is Off-Page SEO. But between these two categories, there is another type of SEO. This is called Technical SEO.
What is On-Page SEO?
We know that, the optimization work done when targeting a search engine is called SEO. Similarly, when you do this optimization from your website, it will be called On-Page SEO. Similarly, when you do this optimization from your website, it will be called On-Page SEO.
Why do you doing SEO?
Sure you have a blog/website and you want to do SEO to bring in visitors. Or you have an e-commerce website. Where do you want to do SEO to increase sales.
Here you have a topic, think about creating a new technology-related blog. And publish the content on that blog. Now that you have published the content with the technology, how will Google understand it?
Generally Title, Tag, Description, URL etc. will be in your published content and through those topics, Google will be able to detect what topic you are actually working on.
And the internal work of the website basically refers to these things. The tasks through which Google can detect your niche/topic. And these activities inside the website are called On-Page SEO.
Why do on-page SEO?
Let’s say you have a mobile review website. There you published an article about ‘iPhone 11’. Now think about it, are you the only person who writes an article about ‘iPhone 11‘? – Of course not! Instead, thousands of articles like yours have been published.
People who have written articles on the same topic as you have published. Now those who are publishing articles on your same topic. Basically, these are your competitors. You have to beat these competitors and come out on top And that’s why you need On-Page SEO.
Many times you will see that you have published an article. But that article shows on pages 2-3 of the search engine. And many times, if you search for that article, you can’t find it. What is the reason for this? Can you tell?
The main reason for this is the topic you have written the article on. You have failed to convince the search engine correctly. Articles can’t do on-page SEO. That is when search engine crawlers are indexing your content. Then the crawler didn’t understand anything about your article summary Due to which your article was not found in the search engine. So search engines can understand your website or content summary. That is why On-Page SEO is needed.
How to do on-page SEO?
Many years ago, When we say On-Page SEO or SEO, we just mean heavy use of keywords in blog articles.
However, we could easily signal Google search by using unlimited keywords in blog articles and there would be no need to do anything else. But, as technology advances, search engine bots improve.
As a result, in the present time of 2022, it is not possible to do SEO by using only unlimited keywords in blog articles. This is called, Over Keyword Optimization or Keyword Stuffing.
Keywords are still important in articles, however, if you use a keyword an unlimited number of times, Google will penalize your blog even if it gives you traffic for a while (after about 1 to 2 months). As a result, your over-keyword-optimized articles will not be shown in Google search any time.
So, in today’s On-Page SEO, the keywords related to the topic of the blog article should be used naturally in a limited amount and in some essential places. This is called SEO Friendly Article.
Moreover, there are many other factors and techniques that you must pay more attention to when it comes to On-Page SEO.
1. Optimizing content for search intent
On-page SEO optimization means creating “SEO-friendly articles”. In 90% of the articles on the internet, you will find that on-page SEO means to signal Google by using targeted keywords in the article.
However, this process used to work before but now it doesn’t. Now Google search engine bots (search engine bots) have become more and more advanced, and can easily understand what you have written articles about.
So, just using more keywords in blog articles will not work. So before writing the article, write the article based on keyword research.
By using some “related keywords” associated with the “focused keyword”, you get 3 very big profits.
- In this, the Google search engine can easily understand the subject or topic of your written article.
- Since I have used various related keywords about SEO in my article, So the chances of ranking my article on different topics about SEO in Google searches will increase.
- In this new process of SEO, we will not use a keyword repeatedly. So, there will never be a fear of over-keyword optimization in the article and Google will never penalize your blog.
2. Improve website loading speed
I know very well that about 80% of you bloggers do not bother about the page loading speed of the website.
Have you ever clicked on a website link from Google search results, which took a long time to load or open?
If you are like me, then maybe you also hit the back button on your mobile when you go to such a slow-loading website, visit another result or website. And, Google knows very well that a slow-loading website is not good for anyone. Because, when a website takes a lot of time just to open, that situation is very annoying for everyone.
Therefore, the page loading speed of a website is now considered a very important ranking factor in Google.
3. Use of targeted focused keywords in the article
It is very bad to use the targeted keyword (focused keyword) again and again in the article.
However, it is very beneficial to use targeted keywords naturally in certain places of the article. So use Focus keywords in this place.
- To be used in the title (heading) of all laws.
- Then, the keyword must be used in the permalink URL of the constitution.
- In the first paragraph of the statement (paragraph)
- And after that, the target key needs to be used once to twice between the H2, H3 and H4 tags used in the article.
By using keywords that focus on specific areas of your article, Google will make it much easier for the search engine to find the right content for you. And as a result, your content will be much better optimized for search engines.
4. Use alt tags for images
Google doesn’t automatically understand the images we upload to blogs or blog articles. So, we can use the “alt tag” to tell Google about the images used in our article.
This makes it easy for Google and other search engines to understand what the image is about and thus increases the chances of getting traffic from Google image search.
In terms of on-page SEO optimization, the use of alt tags in images is very important. And, we can better SEO optimize the content by using our targeted focused keywords instead of these image alt tags/text.
5.Simple & readable content
Remember, the quality of the content and articles are written on your blog should be of the best quality.
Today, there are thousands of content or information on any topic on the internet.
So, if your articles are difficult to read or understand, then hopefully the blog visitors will return within seconds.
As a result, High bounce rate will affect your blog. And, it’s bad for SEO.
So, write your blog content in a simple and straightforward manner so that everyone can read it very easily.
Also, write the article in small paragraphs.
In this, visitors will find it very convenient to read one and a half texts. Give complete information related to the work and topic in your articles.
The more time your visitors read your article, the higher the bounce rate will decrease and the ranking of your article in the Google search engine will be better.
6. Use the internal linking technique
When writing articles on your blog, the process of providing links to other articles related to the topic or keywords of your article is called “internal linking of articles”. And These types of links in the blog article are called “internal links”.
What is Off-Page SEO?
Off-page SEO means that some techniques are used in one’s blog through which search engine optimization is very easy and its work does not need to be done inside the blog or website.
Simply put, for search engine optimization, you need to go beyond the entire website and use some SEO techniques. By using this off-page SEO technique we can create good quality by branding the website.
If your blog content is good and of good quality, more traffic from the Google search engine is more likely. Because Google always prefers good and preferred candidate websites.
Apart from writing good quality articles for branding your website or creating good quality, the means we can use are called off-page SEO techniques.
How to do Off Page SEO?
So let’s find out how to do off-page SEO. I have mentioned some of the best off-page SEO techniques below.
1. Build backlinks
If we take a closer look, off-page SEO refers to “backlink building”. There are many ways to build backlinks for a website/blog. Backlink means having the URL Address of your website or blog on any other website or blog.
The more good and high quality and high DA/PA websites you get backlinks for your website, the more popular your website will be in the eyes of Google. Backlink building is the most important part of off-page SEO.
2. Social media engagement
No matter how much traffic or visitors come from social media profiles for blogs or websites, it is much better for you to get more visitors from the Google search engine. Maintaining social media engagement on the website is considered a major off-page SEO technique.
That is why you have to keep your blog content active on social media accounts. Like Facebook, Twitter, Instagram, Linkedin, Pinterest etc. Besides, you have to create a page or profile for your website on some more popular high DA/PA social media platforms.
From then on, the content of your websites should be shared regularly on social media pages or profiles. As a result, the name of the blog or website will increase and the backlinks on social media will increase.
3. Forum Submission
There are many such High Domain Authority do-follow forum websites online. Where you can solve people’s problems and answer questions. Join all these forum websites and give your own blog or website link by answering various questions in accordance with your own blog website.
4. Blog directory submission
Directory submission websites are always useful for generating good high-quality backlinks. You need to go to the Blogging Directory website and register. After registering you have to submit your blog or website link.
Now select your blog category from the directory and select a category. In this way, you can create good high-quality backlinks from the directory website by using the below URL link.
5. Question and Answer sites
You will get a good amount of backlinks and traffic from popular and high Domain Authority question answer websites like quora.com and answers. yahoo.com. People ask questions on various topics on such question-answer websites.
Different people can answer that question and create high-quality backlinks with their own blog URLs link. This will give people a better idea about your website.
6. Create guest posting
Guest posting is called guest blogging. It means writing an article yourself and publishing it on another person’s blog or website. You may be thinking why write articles and publish them on other blogs?
Because host posting is a process through which you can get a lot of direct referral traffic for your blog by creating high-quality backlinks. A high-quality backlink means good SEO.
If you want to check the DA/PA of your or another’s blog or website then go to this link smallseotools and check with the URL address of that website.
7. Using YouTube
You can market any service, product, or content in a good way through YouTube. Because YouTube is the most used medium after Google. You can create a YouTube channel and make blog content as video content.
Moreover, when publishing each video on YouTube, give a link to your blog or website in the description option. In this, you can create high-quality backlinks while getting visitors.